About Us
Most hair supplements don't work because they're solving the wrong problem.
Biotin, collagen, and multivitamins address nutritional deficiencies. But for millions of women experiencing hair thinning after menopause, during stress, or alongside GLP-1 medications, the root cause isn't nutrition. It's hormonal.
Elevated DHT (dihydrotestosterone) shrinks hair follicles, shortens the growth cycle, and accelerates shedding. No amount of biotin will fix that.
That's why we built Hair Rescue.
Our formula combines clinically studied DHT-targeting ingredients like Saw Palmetto with the essential vitamins and minerals your follicles need to recover: Biotin (10,000mcg), Vitamin D3, and Zinc. It's designed to address both the hormonal and nutritional sides of hair thinning in one daily routine.
We didn't try to reinvent the wheel. We studied what works, looked at what the leading brands charge for it, and asked a simple question: why does this have to cost $80-90 a month?
It doesn't. Hair Rescue is $55 per month.
Our Story
BOO Nutrition was founded by Shrey Taneja after watching women in his family struggle with hair thinning and spend hundreds of dollars on supplements that didn't address the real problem. After months of research into the science behind hormonal hair loss and the ingredients proven to target it, he built BOO Nutrition to offer an effective, affordable alternative to the overpriced options dominating the market.
We're not backed by a giant corporation. We're a small, independent brand focused on one thing: helping women take back control of their hair without overpaying for it.
What We Believe
Science over marketing. Every ingredient in Hair Rescue is there for a reason, backed by research, and dosed to make a difference.
Honesty over hype. We won't promise overnight results. Hair growth takes time. Most women notice reduced shedding within 3-4 weeks and visible improvements between weeks 6-12.
Access over exclusivity. Effective hair care shouldn't be a luxury. That's why we keep our price at $55 per month with free shipping, and back every order with a 30-day money-back guarantee.
Questions? Reach out to us anytime at hello@boonutrition.com.
We make supplements for people that expect more. That includes unparalleled clean standards, clinical research to demonstrate efficacy of our products and meticulous sourcing of ingredients and sustainable packaging.
The amount and type of each ingredient make all the difference in getting the results you want. Our products are formulated with clinically-tested actives. These are ingredients that we include in the exact amount that have shown efficacy in gold standard clinical trials in humans.